Not Just Books: Innovative Strategic Initiatives

For nearly 30 years the team at Meryl Moss Media Group has been associated primarily with excellence in literary marketing and publicity , but the company also has a stellar track record of delivering results-focused campaigns beyond the book world . We excel in a variety of projects to help corporations, non-profit organizations and individuals across a broad spectrum of products and strategic initiatives with media, marketing and social media.

Projects span a wide range such as: branding initiatives for leadership experts; driving attendance at conferences and events; and promoting important socially conscious campaigns like women’s heart health, child literacy and gun safety.

Our experienced and savvy publicists and marketing professionals have worked in every major industry and market sector. They are connected to the most prominent media influencers and journalists in digital, social, print and broadcast and are unrivaled in generating maximum lift across multiple channels.

Among the successful Meryl Moss Media Group campaigns:

Smithsonian Libraries – Drove national interest to their preservation efforts. Also helped their Adopt-a-Book Program, which provides funding to support the conservation, acquisition, and digitization of books and manuscripts, become one of their most successful campaigns.

National Gun Victims Action Council – Working to engage 100 million Americans and enlist corporations to advocate for sane gun laws through a unique and compelling strategy that has never been tried before.

Courageous Women Leaders – Developing an interview series spotlighting the unprecedented wave of women candidates, activists, educators, artists, executives and scientists who have stepped up to facilitate change, bolstering the profile of Harvard historian and leadership expert Nancy Koehn.

Cirque du Soleil – Orchestrated promotion to drive ticket sales for their Alegria show in Connecticut, resulting in standing room only at the 10,000-seat venue.

History Matters Foundation – Helped New York Times bestselling author Steve Berry raise funds for historic preservation, garnering wide media attention usually unavailable for genre fiction authors. Led to national coverage with major outlets, the author being appointed inaugural national spokesman for the American Library Association’s Historic Preservation Day, and a number of prominent awards.

Spartan Race – We started with Spartan because the CEO had a new book. After helping to create two New York Times bestsellers for the CEO, our work expanded into other areas of the business. We secured ongoing high-level media attention, influencer introductions and race publicity throughout the United States.

Operation Next Chapter – Developed an initiative for Vietnam veteran Cym Lowell to support the men and women who sacrificed so much for our freedom in the Armed Forces. Raised thousands of dollars and donated more than 100 voice-adaptive laptops to benefit wounded warriors so they could stay in touch with their families.

Expert in Child Feeding Behavior – Connected sociologist, parent educator and feeding expert Dina Rose Ph.D. with major media and key influencers in the social policy, education and corporate sectors to raise her profile and deliver her message to millions of Americans.

Pioneer in Women’s Heart Health – For more than 10 years we have generated national media attention for Dr. Nieca Goldberg and created initiatives that have resonated with the public and key influencers.

Lieb House – Secured New York Times front-page coverage and other major media exposure for this Pop Art house in danger of demolition that needed to be relocated from New Jersey to Great Neck, New York.

Special Campaigns

International Thriller Writers (Since 2008 we have represented ITW.) Thrillerfest, the annual conference is held in New York City each year.

USO Tour – ITW has a relationship with the USO that brings bestselling thriller writers to entertain the troops in the Middle East

Cirque du Soleil's Connecticut event in 2010

Harlequin's "More Than Words" philanthropy campaign

The Westport Playhouse Literary Salon Series – In 2012 we created the first literary salons series called "Books Worth Talking About" coinciding with their summer theater season. The Westport Playhouse was resurrected by Paul Newman and Joanne Woodward and is a beloved and respected theater that is part of the fabric of Fairfield County.

Smithsonian Institution Libraries